Friday, February 18, 2011

Al Snow's Dirty Promo




No one ever said that working in the pro wrestling business was easy. Regardless of what your role is in the business, you have to deal with a lot of crap. You get it from the wrestlers, the promoters, the agents, and most of all - the fans. No one is ever satisfied with your work or efforts, and at the end of the day your 'thank you' comes in the form of a big steamy turd. Just when you think you have the right formula to entertain the masses, someone is always there ready to drop a deuce all over it.

Allow me to set the stage for you. I'm working a mega-convention in New York being run by a rookie money mark promoter. The event itself is an unorganized disaster and one that will go down in the books as an epic failure. I'm interviewing most of the talent for a yet-to-be-released DVD. Next up on the slate is former WWE superstar, Al Snow.

The place is packed and the only spot quiet enough to shoot the video interview is in a small office the size of a jail cell. Four grown adults cramped into this little room with no air conditioning in the middle of summer.

For the purpose of my in-house branding, I always get the talent to do a quick promo bumper for me. A bumper is basically a short piece infront of or right after the content where the talent looks into the camera and says, "Hi, I'm BLAH BLAH BLAH, and you're watching DieHard Wrestling!". Those bumpers are nice little branding interstitial that helps build credibility for your product. Now before I go any further, let me first warn you that we had lunch with Al Snow a couple of hours prior to the interview. Nothing fancy. Think of it as a cheap ghetto date as we shared a bucket of Kentucky Fried Chicken.

When the interview was over, we were quickly prepping to shoot the bumpers when one of the guys on my crew (Toddy D) had to take a personal phone call. He left the small office space for a little privacy, but when he came back....let's just say he was welcomed with a little gift courtesy of Mr. Snow.

Without going into anymore detail, I'll let you experience it for yourself. Fortunately, you won't be able to get the full "scratch and sniff" effect - but I'm sure you have plenty of personal experiences in your own memory bank that you can use to understand our dilemma.

Check out this never before seen exclusive blooper outtake!!!

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